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Make sure that your banners attract attention. If your banner is bland, nobody would notice it if it looks like any other banner. -Click This Link You need to make your banner stand out well enough to catch the audience’s attention.Using quality graphics, this can be done. Use graphics that draw the attention of the prospect immediately. Graphics such as fifty- or hundred-dollar bills, coins, stop signs, and error notices all attract the attention of people.You can attract different prospects with different images, depending on the target market. Use pictures of sexy women, cars, aircraft, bikes, or sports photos if you’re targeting men.Sexy, muscular men, makeup, beauty products, and romance attract women.You have to get them so excited about what your banner provides now that you have the attention of your prospect that they just can’t help themselves, they have to click. One way to maximise the likelihood of clicking on the banner is to use animated banners. An easy way to get people to click on a banner is to challenge them to click on a moving picture. As soon as they click the banner, eveYour URL (website address) should be clearly shown on the banner for each banner you make. If the banner does not function for whatever purpose, the prospect always has a way to reach you. It’s not often that anyone would take the time to copy a URL from a banner and enter it into their browser, but since you didn’t do it, there’s no point in missing a sale.And note, scale matters; unusual sizes and shapes get more clicks through than the normal 480 X 60. You’ll see an improvement in the click through ratios if you can use vertical banners instead of horizontal.
You should be able to significantly improve your banner click through with these tips and techniques. It goes without saying that you will need a way to leverage all the traffic you receive from your banner advertisements, collecting the demand leads at a later date.